Women like to buy new stuff. It's a fact. Women are like crows, they see something shiny, different new, pink, "new," and they buy it.
The same goes for "Green" or "Natural," they will buy it. Even though there are "do it yourself green" cleaners you can mix yourself at home, cleaning product makers lure women to buy theirs all the time.
Men are far better at recyling and reusing than women can even fathom;
Men will wear clothes over and over (saving laundry soap, gas or electric for water heating and water) until a woman assures them that clothes must be washed every week, not matter if the guy sweated in the clothes or not.
Men would go for months and not wash bed sheets and pillow covers, if they have them. They are convinced that dust mites are Mattress company propaganda.
If men have a dog in the house, they would let the dog lick the dinner plate clean (saving dishwashing liquid, gas or electric for water heating and water) and make the dog happy.
Men would grow a full face beard (saving electricity for the shaver or hot water and soap).
What else do you know men to do to "live green"?