Kinda not fair, is it? Nope.
Here's my idea.
We turn the tables on this "the Engagement Ring should be worth three paychecks" pricing idea, and introduce, "Bring a big screen TV to seal the deal" concept.
Oh yes, ladies. Expect a Hank's Big Screen Warehouse commercial directly after the ring store commercial that goes something like this, "Show your big love and devotion to the guy you say Yes, too with a big screen TV. We have row after row of LCD, plasma, and even 3d flat screen TVs to show you're guy you *really* mean it when you say yes. Nothing says, "I'll be your forever BFF with a big effen Big Screen for your man". Love is forever, and now love comes in HD at Hank's Big Screen warehouse!"
Since there are so many C's with an engagement ring, there are levels of commitment with the Big Screen TV;
Sports TV packages,
Surround sound systems,
Bottom line ladies, the only reason he wants the big screen TV is to watch the wedding video over and over and over... Oh he won't say that, but he doesn't want to get all mushy on you. ;)